About the Client:
The Bankers Institute of Rural Development (BIRD), Lucknow is an autonomous ISO 9001:2015 certified premier learning centre of NABARD that was established in 1992 with the vision to emerge as the premier Institute of the Developing World offering Training, Research and Consultancy services to its customers and undertaking other related activities in the field of agriculture and rural development banking.
The Bankers Institute of Rural Development (BIRD), Lucknow
BIRD, Lucknow gave the task of designing their Annual Report to Festoon.
BIRD is one of the largest training and research institute in the country and throughout the year conducts numerous events, trainings, seminars as well as conferences. BIRD wanted Festoon to design it in such a way that even though it would be content heavy and will have multiple pages, the new annual report will still have a very attractive, distinct and corporate look to it.
The content provided by BIRD was huge. The first task was to segregate and categorize them according to their topic and segment. Images too were very important and selection of good, appropriate pictures was crucial for designing a smart annual report. Based on the needs of the project a completely new design concept and visual guidelines were developed. The selection of the colours, graphics and fonts were done while keeping in consideration the objective of the annual report. Finally, innovative icons and graphical elements were added throughout the annual report to give it a smart, dynamic, sharp and global feel.