Indian Chamber of Commerce (ICC)
About the Client:
Founded in 1925, the Indian Chamber of Commerce (ICC) is the leading and only National Chamber of Commerce operating from Kolkata. It is one of the most pro-active and forward-looking Chambers in the country today. Its membership spans some of the most prominent and major industrial groups in India. ICC is also the founder member of FICCI, the apex body of business and industry in India.
Indian Chamber of Commerce
The Indian Chamber of Commerce (ICC) jointly with the Ministry of Development of North Eastern Region, Government of India organises the North East Business Summit (NEBS) to promote investment and business opportunities in the North Eastern part of India. The ICC on the occasion of the event wanted Festoon to prepare an audio-visual presentation that would highlight the untapped potential of the region, focus on the initiatives taken by the government to address the issues of the region and emphasize on the constructive role that the chamber has been playing over the years to promote and develop the region.
The primary challenge while making the audio-visual presentation was to cover a varied range of topics and information in a short period of time and at the same time make it an interesting, informative and attractive film that would highlight the beauty and enormous potential of the North Easter region.
A detailed research on the subject was done. The script was developed keeping in mind the objective of the film and message that it wanted to convey. The complete list of various segments that needed to be covered was noted and accordingly relevant images and required video clippings were sorted. The final movie was rendered after editing and enhancing the still images and vied footages, incorporating attractive graphics and effects as well as voiceover and background music.