Village Financial Services (VFS)
About the Client:
Village Financial Services Limited is one of the largest microfinance organizations of the country and was the first microfinance company in eastern India to have been granted the status of a Non-Banking Financial Company (NBFC) by the Reserve Bank of India. VFS is also the first ISO-certified microfinance company in India.
Village Financial Services, Kolkata
The task was to complete conceptualize and design the internal branding of the entire corporate office of VFS.
VFS had recently shifted to a huge new corporate office and wanted the entire internal branding to be done that would meet the current and future needs and vision of the company. The company is engaged in the field of microfinance and its core mission is to provide sustainable financial solutions to poor women and other marginalized sections of the society. The challenge was to strike a balance between its primary goals and objectives and at the same time add a smart, crisp and dynamic corporate look and feel to the entire internal branding concept.
A thorough process of research and study of the company was done along with the current branding goals and objectives of the company. A new internal branding strategy was developed that would smartly combine the core vision and mission of the company but would also be very corporate, smart and global in its approach.
An extensive photo-shoot of actual clients were done. Crisp and smart taglines, quotes and content were developed and were used along with edgy graphical elements and patters to create a range of dynamic and sharp creative layouts for posters, banners, backdrops that were used strategically throughout the new office complex.