About the Client:
Established in 1986, the West Bengal Power Development Corporation Limited (WBPDCL) is a company owned by the Government of West Bengal with the goal to carry on interalia the business of electric power generation and supply in the state of West Bengal, India. The thermal power plants under WBPDCL are in Kolaghat, Bakreswar, Sagardighi, Santaldih, and Bandel.
West Bengal Power Development Corporation Limited (WBPDCL)
Festoon was assigned the task of redesigning the corporate brochure of WBPDCL.
WBPDCL wanted an absolutely fresh and new design concept for their new corporate brochure. They wanted to cover all their 5 thermal power plants along with all the latest data and information about them along with the future plans of the organization. However, they wanted the whole representation to be extremely attractive and visually appealing.
The task was not simple. The challenge was to strike a perfect balance between displaying relevant and important data related with the company but at the same time design a layout that will instantly appeal to everyone. Images were going to be crucial for this new corporate brochure. A new photo-shoot of all the 5 thermal power plants was conducted and strikingly beautiful images of the thermal power plants were chosen for the new corporate brochure. The orientation of the brochure too was modified to break the oft repeated style as well as to give more space for images and content to be incorporated.
The final design layout of the corporate was widely appreciated and even won a prestigious national award for WBPDCL.