Brief Description about the Client:
ITC Limited is a Kolkata based Indian conglomerate. Its diversified business includes five segments, which are, Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri Business and Information Technology. This century old company employs over 25,000 people at more than 60 locations across India and is part of the Forbes 2000 list.
ITC was constructing a new manufacturing plant for its personal care products in Manpura, Himachal Pradesh. The company selected Festoon to develop a 3D walkthrough for the project.
The objective of developing the 3D walkthrough was to show the exact architectural specifications and elevations of the plant so that the viewer experience could be as realistic as possible. At the same time, the creative promotional approach of the presentation was essential for implying positive growth and approach of the company.
Along with the in-house development of the specified architectural models with given measurements & texture/material specifications, an onsite visit was made for photographing actual location and existing surrounding terrain. Later on those were amalgamated in the virtual scenes for realistic feel. The script of the presentation was developed with the continuation and expansion of the existing brand-essence of the company and executed accordingly.