Brief Description about the Client:
The National Bank for Agricultural and Rural Development or NABARD is a Govt. of India enterprise, set-up for the purpose of a new devoted organisational device to provide undivided attention, forceful direction and pointed focus to the credit problems arising out of integrated rural development in India
An overall synchronised event branding was required for the Annual Foundation Day, 2014 of NABARD West Bengal, which could depict and correlate the actual purpose of its foundation together with establishing their motto of ‘Gaon barhe to Desh barhe’.
This renowned public sector organization wanted to celebrate their Foundation Day, 2014 with a synchronised branding that could speak about their activities and ventures. The main purpose was to showcase rural India and its potentiality to prosper by implementing proper policy and its implementation. The task was to promote these messages by setting-up visual displays in and around the event venue.
Typical illustrative graphics were designed to reflect the organisation’s ethos. Rural agrarian and artisan people were depicted in the illustrative designs together with the use of different shades of natural colours which actually portrays RURAL INDIA. The main visual communication behind this was to create awareness among the viewers about the real strength of India’s resources and their proper utilisation. Hence the branding tried to identify the right meaning of ‘Gaon barhe to Desh barhe’.
This design was used in various print display – like Backdrop of the stage, entry standees, event invitation cards, as well as in the award certificates that were distributed during the ceremony.