Village Financial Services Pvt. Ltd. (VFS)
Brief Description about the Client:
Village Financial Services Pvt. Ltd. or VFS, is one of the oldest and most reputed microfinance institutions of eastern India. Offering its services from the three eastern states of West Bengal, Assam and Bihar. It has the rare distinction of being the first microfinance company in eastern India to be registered as a NBFC under section 45-IA of the Reserve Bank of India. It is also the first ISO certified microfinance company in India.
Festoon was assigned the task of developing the annual report of Village Financial Services for the financial year 2014 – 2015.
Village Financial Services (VFS) wanted the annual report for the 2014 – 2015 year to be different from all the previous versions of their annual reports. The company wanted to have a complete fresh look, feel and shape for their new annual report which would reflect the growing strength and stature of the company. Village Financial Services also wanted the content of the annual report to be short, precise and direct and at the same time wanted the pages of the annual report to be reduced, without compromising on the subjects, to make the annual report more attractive.
A basic theme and concept exclusively for the annual report was developed keeping in mind the requirements, demand and its core values. The content of the annual report was completely edited, refurbished and recreated to make it smart, simple and crisp. The layout orientation of the annual report was changed from portrait to landscape to bring a visual change as well as accommodate more content without increasing the page count. The selection of the images along with its visual representation were made based on the overall theme and visual concept.