Client: DPS Newtown, Kolkata

Our Role:
Complete conceptualization and development of promotional signature film: script development, shooting, recording of voiceover& background score, editing & beta rendering.

The Challenge:
DPS Newtown wanted to make a promotional signature film which would showcase the vision and thought behind the school as well highlight the various academic and non-academic facilities offered by the school. Short, smart & targeted mainly towards professionals working in the IT sector in Kolkata.

Our Solution:
A promotional signature film for a school is different from a corporate AV. It is not about selling a product but is related to the education of a child. A parent should trust the school and believe in its process. We understood the requirement and made the film which would make a more personal appeal to the parent. It covered all the aspects but at the same time was subtle in the way the school promoted itself.

Technologies:
Pen-pencil-Paper, Still & Video Cameras, Photoshop, After Effects™, Premiere, Illustrator, Flash, Sound Forge