Client: Pepsi

Our Role:
Develop a short 2D animation film on the steps being taken by the Pepsi bottling plant near Kolkata towards the conservation of ground water level of the area.

The Challenge:
Pepsi was looking for a short and smart 2D animation film that would be shown in various national as well as international exhibitions and seminars, highlighting the measures that were being taken by the company towards the conservation of ground water level by promoting rain water harvesting in their bottling plant near Kolkata.

Our Solution:
Creating a distinct stylization to develop the whole animation. The background images were in black and white and the only element in colour was the Pepsi logo which helped in highlighting the company. The whole animation film was short but covered the importance of water as well as the various technical steps that are taken towards conservation and purification of rain water before it is finally used for bottling purposes.

Technologies:
Pen-pencil-Paper, Flash