About the Client:
The National Bank for Agricultural and Rural Development or NABARD is a Government of India enterprise, set-up for the purpose of a new devoted organisational device to provide undivided attention, forceful direction and pointed focus to the credit problems arising out of integrated rural development in India.
NABARD had implemented a pilot project on Value Chain Management of Potato Production in the district of Hooghly in West Bengal. Festoon was assigned by NABARD to do a video documentation film on the complete project covering each and every element and aspect of the Value Chain Management. The film had to be developed in three languages – English, Bangla and Hindi.
This was a massive project and covering each and every element of the Value Chain was a huge and lengthy task. There were numerous stakeholders in the Value Chain. From seed growing farmers to district administration, from cold storage owners to wholesale traders, everyone had an important role to play. The development of the script covering each of these elements and their specific role was an enormous task. The shooting then had to commence covering multiple locations and spanning many days.
A very detailed and thorough research on each and every element and role of stakeholders of the Value Chain was conducted. The complete flow of the Value Chain was studied and accordingly the script was developed. Multiple meetings with NABARD were conducted so that the script was flawless, accurate and precise. Extensive shooting for the film was then conducted over a period of couple of months and covered the whole district of Hooghly. The final movie was then rendered after editing and enhancing the still images and video footages, incorporating attractive graphics and effects as well as voiceover in three separate languages along with background music as and when applicable.