About the Client:
Sentô is a popular Paris based boutique of the widely respected and acclaimed textile designer, Sophie Escojido.
The brand Sentô is dedicated towards promoting the traditional arts and crafts of India and creates its garments and designs using ancient fabrics and ethnic technics only.
Sophie firmly believes in the idea of the timeless cycle of traditions and has been working in India for many years and collaborating with famous brands as a freelance designer as well.
Festoon was assigned by Sentô to design a new website for itself that would truly highlight its core objective of promoting traditional Indian handicrafts and textiles.
Sentô wanted this new website to be completely different from any other fashion boutiques around the world. The objective is to focus primarily on the craft and artisan rather than the garments. The core vision is to help the visitors to the website realize the importance of these fascinating traditional handicrafts as well as the unimaginable effort of the weavers so that they can appreciate the garments made out of these fabrics even more. For Sentô the story behind each and every piece of its designed garment is as vital as its creations.
Considering the unique needs and objectives of the website for Sentô, a thorough study of the traditional handicrafts that the client deals with was conducted. The weaving of Jamdani, Khadi, Pashmina etc. was studied so that we could ourselves be aware and educated about them and their development process. Unless an in-depth knowledge is acquired and intended story behind these incredible crafts can never be truly portrayed. The layout was designed in such a way that the focus was on both the craft and its creator, the weaver. The website was kept absolutely clean, neat and clutter-free. No background colour was added so that the images of the craft, weavers and the designed garments could themselves speak and convey their stories visually to the visitor.